William Hill Review & Ratings 2024: Is It a Top Sportsbook?
Table of Contents
William Hill is an iconic British bookmaker that has decades of experience. With a global reputation, William Hill is a secure betting platform known for its ultra-competitive odds and access to 35+ sports.
From a land-based giant starting in the 1930s to a mainstay of online betting, William Hill has become an iconic brand in sports betting.
With more modern brands than ever coming on the scene, the following William Hill review will see how this old-timer compares.
William Hill: Key Features
Live Streaming
Esports Betting
Partial Cash Out
Bet Builder
Casino Games
Live Casino Games
Mobile App
Deposit Bonus
24/7 Support
VIP Program
Ongoing Promotions
PokerWilliam Hill offers most of the features you would expect from a top sports betting site. You can also switch from sports betting to find a fully stocked casino whenever you want. This is a shared wallet experience, so your deposits can be used in the sportsbook or casino.
A Comprehensive William Hill Review of Bonus Offers
William Hill Bonus Offers
William Hill is a global bookmaker that caters to several markets, offering multiple different welcome bonuses and promotions. We’ve collected some of their top bonus offers here.
Welcome Bonus
William Hill isn’t reinventing the wheel with its welcome bonus for UK bettors, but it is a classic Bet and Get promo. You can claim £30 in Free Bets when you deposit £10 and make a qualifying bet.
You will need to make a £10 bet on a sports market with odds of 1/2 (1.5) or greater. Also, you must enter the promo code “R30” to claim this bonus. William Hill delivers the bonus as three separate £10 Free Bets, allowing you to be flexible with your bonus.
Ongoing Promotions
On the surface, the promotions page on William Hill looks to be well stocked. However, on closer examination, our William Hill betting review team found the offers were not classic bonuses. Instead, we found odds boosters and guaranteed odds.
There is a #YourOdds EPIC Boosts that guarantees boosted odds on any #YourOdds bet for three picks of 3/1 (4.00) or greater.
Bettors can also participate in daily giveaways, and there are regular predictions bonuses, with money up for grabs each week on the predictions table.
Extensive Guide to William Hill Sports Betting Markets
At the time of writing this William Hill online review, the sportsbook was offering 35 sports to bet on, but we have seen this number go as high as 40. Either way, the selection is very generous and covers hugely popular and interestingly obscure sports.
William Hill also has a suitable selection of eSports and specials, including entertainment and politics. Football/soccer is the best-covered sport, as you’d expect from a UK bookie.
You can get daily enhanced and boosted odds and build your own bets with the #YourOdds feature. In the biggest games from major soccer leagues, there are over 500 markets available pre-match and in-play.
Flexible betting only stands up if the odds are fair value. William Hill delivers in this area with consistently fair prices.
We put the bookmaker in the top bracket in terms of odds value across the board. You will almost always find competitive odds and sometimes even the best prices around.
| American Football | Cycling | Golf | Motor Racing | Table Tennis |
| Aussie rules | Darts | Greyhounds | Motorbikes | TV/Specials |
| Badminton | Esports | Handball | Politics | UFC |
| Baseball | Football | Horse Racing | Rugby Union | Virtual World |
| Basketball | Futsal | Ice Hockey | Rugby League | Volleyball |
| Boxing | GAA Football | Lacrosse | Snooker | Winter Sports |
| Cricket | GAA Hurling | Lotteries | Squash |
Popular betting markets for Horse Racing on William Hill
Single, Multiple, Forecast, Tricast, Lucky 31, Permutation, Treble, Yankee
Popular betting markets for Football on William Hill
Futures, Match Outcome, Correct Score, Goalscorer odds, BTTS, Number of Cards, In-Play
Popular betting markets for American Football on William Hill
Moneyline bets, Point Spread, Parlay bets, Teasers, Futures, In-Play
Popular betting markets for Basketball on William Hill
Future, Moneyline, Spread betting, Futures, Over/Under, Period betting, In-Play
Popular betting markets for Cricket on William Hill
Match betting, Team Props, Player Props, Totals, In-Play
Mobile Experience
William Hill App for iOS
William Hill App for Android
With a clean interface and thoughtfully designed UI, the slick William Hill app on iOS and Android provides the complete bookmaker experience on mobile.
Solid scores of 4.7/5 on the Apple App Store and 4.3/5 on the Google Play Store show that existing users think the same.
While the William Hill site is a little dated, the app is modern, smooth, and easy to use. While you can also access the site via your mobile browser, we think the full app is the best way to experience William Hill on mobile.
The UI is much cleaner than the website, although the classic dark blue and white William Hill colours are still present.
Customer Support
Customer support on William Hill is a mixed bag. For example, there is no email support form. We have seen some William Hill betting reviews suggest you can reach out to the sportsbook via email. This is not the case for the online sportsbook, as no contact email has been given.
Instead, William Hill seems to be using its Twitter/X feed to serve a similar purpose. However, there are only agents available on @WillHillHelp between 08:00 and 23:00 GMT.
Luckily, there is a live chat feature that is available 24/7. This is by far the best way to speak to William Hill customer support. Connection times are good, and agents are helpful and provide quick information with minimum fuss.
| Live Chat | 24/7 |
| N/A | |
| Phone | N/A |
| Social Media | @WillHillHelp |
Deposit & Withdrawal Options at William Hill (Updated 2024)
William Hill is an international betting brand that is available in Europe, Asia, Australia, South America, and North America. With that kind of reach, the bookie must cater to all types of payment needs. Which William Hill payment methods you can use depends on which country you are betting from.
For example, in Canada, the sportsbook offers support for the local payment platform Interac. In the UK and some markets, you can deposit and withdraw using PayPal, but in some countries, it is not available.
No matter where you are, William Hill offers a range of debit/credit cards, e-wallets, traditional banking, and prepaid options.
Payment Methods
| Payment Provider | Fee | Process Time | Minimum Deposit | Deposit | Withdrawal |
|---|---|---|---|---|---|
 | None | Instant | £5 | ||
 | None | Instant | £5 | ||
 | None | Instant | £5 | ||
 | None | Instant | £5 | ||
 | None | Instant | £5 |
Currencies
| Symbol | Name | Code |
|---|---|---|
| € | Euro | Euro |
| £ | British Pound | GBP |
| $ | Canadian Dollar | CAD |
| $ | US Dollar | USD |
| HK$ | Hong Kong Dollar | HKD |
William Hill Review: Pros & Cons
Pros
Broad availability and local support: William Hill is available in many international markets and offers local currency support.
Expansive sportsbook: You can bet on 35+ sports, with top games receiving hundreds of betting options.
Consistently competitive odds: William Hill is excellent at odds value, with most markets competitive and many offering market-leading prices.
Start betting for less: You can make real money sports bets from just 3p on William Hill. Also, the minimum deposit is just £5.
Cons
Inconsistent customer experience: With no on-site help email and limited social media hours, customer support on William Hill relies on live chat.
Cluttered website: While the mobile app is top-notch, the William Hill desktop site is too busy and may confuse beginners.
Step-by-Step Guide to William Hill Registration
Below, we will guide you through the William Hill sign-up process in a few simple steps:
1. Click the link we provide in this William Hill review to visit the bookie. On the homepage, click the yellow “Join” button in the top right.
William Hill Registration Guide Step 1
2. Provide your email, phone number, country, full name, date of birth, and address. Click “Next” to move to the next section.
William Hill Registration Guide Step 2
3. Lastly, you can choose a username and password that will be used for your betting account. Click “Finish” to open your William Hill account.
William Hill Registration Guide Step 3
Live Betting on William Hill: Wager on Games as They Happen
This number can increase or decrease depending on which sports are active, the time of the week, and the time of the day.
Football in-play markets are excellent, as you expect from a British bookie, with a superb choice of betting options. We would say the live betting markets across all sports are basic but good enough.
You won’t find creative in-play wagers, but you do get the standard, teams, goals, handicaps, and so on. As always, the quality William Hill odds make it worth using this sportsbook.
William Hill TV is a decent but unspectacular sports streaming service available on the sportsbook. It offers complete access to UK and Irish horse racing events and events from other sports. However, there are currently no football streams from any league.
Is William Hill Safe & Legit?
William Hill has a history that goes back to the 1930s as a land-based bookie and decades as an online sportsbook. These days, the company is owned by 888 Holdings, one of the leading global online gambling brands. All this means the reputation of William Hill is clear, and the platform is safe for customers.
With such a sprawling history, William Hill has had some run-ins with regulators, including fines for mishandling certain situations. The important thing is William Hill has always answered its regulatory commitments and made changes. At the moment, the platform holds licenses with the Malta Gaming Authority, the United Kingdom Gambling Commission, and the Gibraltar Gambling Commissioner.
William Hill Reviews Exploring Security Measures
Expanding from the overall reputation of William Hill, the betting platform uses the latest security to protect players. All new customers must verify their accounts with ID and proof of address to access all areas of the online sports betting site. Deposits and withdrawals are handled by a secure digital payments framework, while all data is encrypted using modern SSL software.
Review Conclusion
During our William Hill online review, we always felt that this is a sports betting site that clearly knows what it is doing. It is obvious this is a brand that has years of experience.
Resources and reputation allow William Hill to offer an excellent all-around experience that will suit most bettors. Available around the world, William Hill stands out for its extensive sports coverage and competitive odds.
However, we also think William Hill is a safe option as the platform doesn’t take any risks. There’s nothing especially wrong with that, but if you are a bettor who wants a more dynamic experience, William Hill may seem bland. For everyone else, the classic British betting giant remains a rock-solid choice.
Responsible Gambling on William Hill
It is always worth remembering to gamble within your financial means. We know it can be exciting to chase losses or make one more bet, but only gamble with money you can afford to lose. What does that mean? Well, your betting budget should only come from income that does not go towards your living expenses. Only bet using disposable income.
William Hill has resources to help, including the ability to set a deposit limit during the registration process. Visit the company’s responsible gambling hub from the bottom of the sportsbook to receive information, self-exclusion, and access to third-party resources.
FAQs
William Hill is owned by a company known as Evoke. Most people will know Evoke as its old branding name of 888 Holdings. One of the largest global online betting brands, 888 acquired William Hill in a near-£2 billion deal in 2022.